Urban Development Institute of Australia - NSW (UDIA NSW) - is the leading industry body representing the NSW property development sector. Their focus is on providing valuable information and organising events for both their members and the communities they impact. Recognising their need to enhance their online presence, UDIA NSW sought the expertise of EB Pearls to revitalise their digital platform
The outdated website of UDIA NSW presented difficulties for both staff members and users. Staff members faced challenges in managing the content, while users encountered navigation issues. Our objective was to develop a visually appealing and modern design, resulting in a website that offers improved navigation and efficient management
With the understanding that the UDIA website presented the most challenges for UDIA stakeholders, the primary goal of the project was to enhance the user experience of the UDIA NSW website
To gain an understanding of the project requirements and user needs, I conducted a week of discovery research. This research phase aimed to gather valuable insights and lay the foundation for informed design decisions.
Based on the research findings, I developed a design strategy that focused on improving the UX by addressing pain points and enhancing the overall usability of the website. The most emphatic discovery was the poor navigation. Some pages existed in the site with no intuitive way of a user actually being able to get there. I worked on restructuring the information architecture. This involved card sorting activities to organise content into intuitive categories which would define the navigation.
Following an iterative design process, page flows, wireframes and high fidelity designs were developed to outline the new site structure and visual theme. Layouts and design were presented to stakeholders, a brand designer and a team of developers to ensure the functionality and design were feasible and desirable.
This redesign project successfully transformed an outdated and challenging website into a user-friendly, visually appealing platform. The project achieved its goals of improving user experience, modernising the design and empowering staff. The new site now serves as an effective communication tool for UDIA NSW and contributes to increased member engagement and satisfaction.